HP for the Holidays

David Land filmed this great little short video for HP and DwellStudios.  This kind of collaboration is becoming more and more common and it's a cool way to connect with viewers on a level that is more interactive than your typical advertising.  You can get a real sense of how the craft comes together and the demonstration makes it real - easy enough for the viewer to recreate and an insight into the style of DwellStudio founder Christiane Lemieux.  From David:

HP asked Christiane Lemieux of Dwell Studio to come up with some creative ideas for holiday decorating and I was lucky enough to get to create a video to show the result. I love working on these kinds of collaborations because it's so great to see what someone like Christiane will come up with. Definitely not your mother's holiday table. (No offense, Mom!)

 

 

Dwell Studio + HP for the Holidays from David Land on Vimeo.