Fabric Within Reach

Jim Bastardo had an interesting challenge for the August issue of the Design Within Reach catalog.  Stylist Marcus Hay  talks about it over on his blog:

With a new fabric program in place, it meant all existing imagery had to be replaced to illustrate the new fabric line. Shooting in a number of great locations, our team travelled Upstate NY, A number of locations in The Hamptons and one amazing Tribeca loft in Manhattan.

It isn't just about taking all new photographs. Because each piece is old and new at the same time, it means re-imagining anew all the scenes that you previously shot.  What worked before, and how can we give it a fresh update?  The team pulled all their resources together to create a beautiful new catalog, from start to finish.