Notes of Happiness

Brian Pineda worked with Ogilvy and Coca Cola on this beautiful ad.  You can see from the video that such a simple concept often takes a huge amount of work to execute.  But the thing about shots like this - it just looks so much more interesting when you do it for real.  Building this shot in a computer wouldn't have the same impact - and you want it to really look and feel real.  It's an amazing poster and amazing effort from the whole team.  Read more about it on Brian's blog.